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Google Launches ‘India Ki Udaan’ To Celebrate 75 Years Of Independence

Google Launches ‘India Ki Udaan’ To Celebrate 75 Years Of Independence


Google Launches 'India Ki Udaan' To Celebrate 75 Years Of Independence

Google Launches ‘India Ki Udaan’ To Mark 75 Years Of Independence

New Delhi:

Capturing the milestones India has achieved in its journey of 75 years since Independence, software program large Google on Friday unveiled a vibrant on-line undertaking drawing from wealthy archives and that includes creative illustrations to inform the story of the nation.

Named ‘India ki Udaan’, the undertaking executed by Google Arts & Tradition celebrates the nation’s achievements and is “themed on the unwavering and timeless spirit of India over these previous 75 years”.

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The undertaking was formally launched at a glittering occasion held on the Sunder Nursery right here within the presence of Union Tradition and Tourism Minister G Kishan Reddy and senior officers of the Tradition Ministry and Google.

As a part of the countrywide celebrations, Google additionally introduced its collaboration with the Ministry of Tradition centered “on reaching informative on-line content material that showcases the contributions of Indians and the evolution of India since 1947 to help the Authorities’s year-long ‘Azadi Ka Amrit Mahotsav’ programme,” the search large mentioned in an announcement.

It additionally introduced that its standard Doodle4Google contest for 2022, themed on ‘Within the subsequent 25 years, my India will …’, is now open for entries to college students of lessons 1-10.

“The winner of this 12 months’s Doodle4Google will see their art work on the Google homepage in India on November 14 and win a Rs 5,00,00zero school scholarship, a Rs 2,00,00zero know-how package deal for his or her faculty/non-profit organisation, a recognition of accomplishment, Google {hardware}, and enjoyable Google collectables.

4 group winners and 15 finalists will even win thrilling prizes,” it mentioned within the assertion.
Reddy, in his handle, urged the Google workforce to create a particular doodle on ‘Har Ghar Tiranga’, which might encourage its staff and others to take part enthusiastically within the marketing campaign.

In his speech, he additionally mentioned Google may assist the Tradition Ministry in digital mapping the boundaries of its over 3,00zero centrally protected monuments, which can assist higher monitor the websites and examine encroachment.

It may possibly additionally assist in the digitisation of uncommon archival materials, he mentioned.

“Subsequently, we urge the Google workforce to be a associate within the authorities’s transformative journey, as additionally promote India’s tourism locations,” Reddy mentioned.

The federal government issued an announcement later saying the occasion was a continuation of the decade-long partnership between the Ministry of Tradition and Google. This three way partnership was organised underneath the aegis of ‘Azadi ka Amrit Mahotsav’.

“India at this time is in the course of digital, knowledge and disintermediation revolution. Digital revolution coupled with ease of doing enterprise has allowed frequent Indian residents to avail of providers in a faceless, presence much less and cashless method,” Mr Reddy mentioned within the assertion.

“India has made out there knowledge at one of many lowest charges to customers resulting from a proactive authorities coverage is ushering in competitors within the telecom sector, and the disintermediation revolution has eliminated middle-men making India’s small companies aggressive and export prepared,” he mentioned.

The Google assertion mentioned, “to mark 75 years of India’s independence, Google at this time introduced the launch of a sequence of particular initiatives throughout its services and products that can provide content material and experiences created particularly for the event to a whole bunch of thousands and thousands of Indians by the anniversary 12 months.”

The centrepiece of its celebrations is a brand new on-line assortment titled ‘India Ki Udaan’ out there on the Google Arts & Tradition web site. The gathering pays tribute to India’s wealthy cultural historical past and contains iconic moments from the final 75 years for folks to relive, expertise, and be impressed by, it mentioned.

Revealed in English and Hindi, it permits anybody to discover greater than 120 illustrations and 21 tales created by 10 proficient artists, alongside exhibitions from numerous establishments throughout India — together with the Ministry of Tourism, Museum of Artwork & Pictures, Heritage Directorate of the Indian Railways, the Indian Academy of Sciences and Dastkari Haat Samiti.

“This initiative presents a singular view of India’s exceptional moments and lets folks uncover a few of the most memorable moments in India’s trendy historical past, its iconic personalities, its proudest scientific and sporting achievements, and the way ladies in India proceed to encourage the world. This commemorative assortment might be expanded with a singular mix of archives and artistry for folks in India and throughout the globe,” it added.

Merging applied sciences and India’s wealthy cultural heritage, the brand new Google Arts & Tradition assortment, ‘India Ki Udaan’ (actually translated as “India takes flight”), “is themed on the unwavering and timeless spirit of India over these previous 75 years,” Google mentioned.

Simon Rein, senior program supervisor at Google Arts and Tradition, informed PTI that the ‘India ki Udaan’ undertaking “marries the wealthy archival content material with creative expertise as demonstrated by illustrators”.

Bodily representations of the brand new digital assortment had been additionally arrange on the venue, with a kite-shaped digital display screen, photos with augmented actuality expertise, and different tech-driven experiences.

In its 10th 12 months in India, Google Arts & Tradition has showcased India’s wealthy tradition in some ways. Working with over 100 companions in India, it has introduced India’s cultural heritage to folks all around the globe.



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Initially posted by – www.ndtv.com

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Written by Harry Rosen

Harry Rosen is an accomplished explorer, photographer, creative director, speaker, and author.

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