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Nike introduces plus-size mannequins for the first time on a retail space.

Nike introduces plus-size mannequins for the first time on a retail space.

Nike’s flagship store in London recently introduced plus-size and para-sport mannequins, leaving many impressed. In an attempt to make the products more diverse, the brand took a step closer towards inclusivity after it redeveloped the women’s floor featuring activewear that caters to various body types as well as workouts.

According to a CNN report, in a press release, Nike said, “To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space.”

According to The People, NikeTown stated that this is the first time in the store’s history that a floor is dedicated to a “full range of athlete figures” with “multiple plus-sized and para-sport mannequins”.

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Written by Harry Rosen

Harry Rosen is an accomplished explorer, photographer, creative director, speaker, and author.

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