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The Pepsi Bottle Cap Competition That Led To Lawsuits and Deaths

The Pepsi Bottle Cap Competition That Led To Lawsuits and Deaths

The Pepsi Cola War

For as long as they have both been around, Pepsi and Coca-Cola have had an intense rivalry with each other. It once got so bad that Pepsi felt compelled to alter their financial records, in order to make it seem like they had higher sales numbers than Coke.

It was this rivalry, with Coke dominating 83% of the cola market in 1992, that led Pepsi to come up with more innovative but ultimately disastrous methods to drive sales.


Originally Published by – Rhiannon-Skye Boden

Original Source – s30886.pcdn.co

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Written by Harry Rosen

Harry Rosen is an accomplished explorer, photographer, creative director, speaker, and author.

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